We tell and consume stories across, and using, different platforms because we’re curious little creatures. We wonder: how might that story look from a different perspective? From a different character’s standpoint? What happened to the characters after the ending? How else might the story be told?
What Henry Jenkins likes to explain, transmedia stories,
- where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience
A perfffeeeecccctttttt example:
M A R V E L.
From blockbusters to hybrid and distributed content.
Originally starting off as a little company in 1939 called Timely Publications, to then Atlas comics in the early 50s, to then the famous Marvel Comics that we know in 1961, since a decade ago Marvel has managed to produce 19 movies, starting off with Ironman, (as seen is phase one). But since then Marvel has not only created some of our favourite movies, but comics, video games, TV shows, and action figures.